ROOM 1015 is the brand that turns counterculture into perfume. Founded by musician and pharmacist Michael Partouche, also known as Dr. Mike, the house channels a life spent between stages and formulas into radical olfactory creations. Each fragrance is an act of rebellion, as personal as a song and as powerful as a perfectly played guitar riff. The name ROOM 1015 comes from rock’s most infamous hotel room, where nights never ended, and guitars flew out the window. Inspired by cultural movements that broke the rules, from punk to psychedelia, from 70s spirituality to lucid excess, the brand bottles the essence of freedom and transgression. Free, nostalgic, and vibrant, ROOM 1015 is a manifesto in fragrance form. For those who still believe in the power of art as refuge, perfume as identity, and memory as sacred ground.
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