Cycling is one of the sports to which, Tissot, the number one Swiss traditional watchmaker in terms of volume and a member of Swatch Group – the world’s largest watch producer and distributor – is most committed. It has been sponsor of cycling events for over 50 years. Proud of its Swiss origins, Tissot further enhances its commitment by its association to the International Cycling Union (UCI) in 1995. These sponsorships are a mean for Tissot to attract a wide audience of people who can associate themselves with this sport based on endurance and achievement.

Further to this partnership, Tissot becomes Official Timekeeper and Sponsor of the World Championships of road, track, mountain bike, BMX, and the world cup classics track series as well as the mountain bike World Cup. Today, Tissot is proud to be back as official Timekeeper of the Tour de France and La Vuelta, two of the most prestigious road cycling events in the world.