There’s no doubt. Gold is and will continue to be the perfect precious metal. But what fascinates us so much about gold and why? The fact that it is scarce material? Maybe its flexible and antioxidant properties? Or its enchanting brilliance?

In any case, the truth is that gold has been part of our society for thousands of years – in ancient Egypt it was already used to make great jewels and to decorate tombs of royalty , used as an element of exchange and as a reserve of safe value.

As we did with the article “The diamond, the invincible mineral”, today, in our blog, we immerse ourselves in the exciting world of gold, telling you all the uniqueness of this precious metal and its interesting conditions as an element of safe value and therefore as a possible investment.

A little history …

As we explained at the beginning, if we talk about the origin of gold in the first civilized societies we have to go back many years.
Specifically until the time of Ancient Egypt, when gold was already used to design beautiful jewelry and to adorn the tombs of the kings.

After the Egyptians, who were the first civilization to value the precious properties of gold, would come other empires, such as the Inca and Ancient Greece.

If we focus on gold as a commodity, we must travel a little further back in time, specifically to the year 700 BC, when the merchants of the kingdom of Lydia – the present-day Turkish provinces of Izmir and Manisa – produced the first gold coins to trade goods and services.
Lydia’s merchants did not yet know this but they would become the forerunners of paper money, which would arrive many years later (in 1800), when the banks decided that the value of gold could be converted into paper money.

Buying gold, a safe bet

The years go by, society evolves, our habits change … but there is always one element that remains unchanged: gold. There is no doubt, buying gold is a safe bet. It was 100 years ago and it is now. In fact, investing in gold, whether in jewelery or lingots, ensures great stability, as it is one of the material assets that is best valued in the short and medium term.

In this sense, it is not surprising that investors see gold as a safe investment bet, because as we have mentioned, it is not only revalued over time, but it is also one of the few materials. which has maintained its value throughout history. Thus, buying gold can help us diversify the investment with a safe value and even more so in times like the present, where economic uncertainty is a reality.

Suïssa Joiers, gold specialists since 1984

If you are interested in buying any piece of gold or buying lingots, on the ground floor of The Embassy you will find the team of specialists from Suïssa Joiers, which has more than 30 years of experience in the sector. Their team will advise you according to your preferences and provide you with different alternatives to invest in gold, either by buying a piece of jewelry or by purchasing ingots of different weights. You will surely find your happiness among the almost 8000 models of gold jewelry, of all styles and for all budgets.