BYREDO Young Rose Eau de Parfum is an ode to the eternal restlessness of youth, a not-so-private journal of a generation energized to create something different from all the above. It reflects the global sentiments of young people around the world who fervently seek to make their mark.

The next generation has an emotional obligation to cultivate a new vision of what we have done previously, it is their job. It's your job to fearlessly take that dive to find the next iteration. Young Rose.

Ben Gorham, Founder & Creative Director, Byredo.

A traditional (rose) and a new (young) story.